Do Eyelash Extensions Cause Damage?

By |March 5th, 2015

Do Eyelash Extensions Cause Lash Damage?

The verdict:

For those of you who want to or are thinking about getting eyelash extensions and for those of you performing eyelash extensions, this discussion is for you. So many of you have the number one question […]

Illumask Review

By |February 27th, 2015

Ellie Malmin Reviews Illumask

The product & the claim…

If you’ve spent any time browsing the beauty aisle lately, you’ve no doubt noticed a new product called Illumask. It uses light-emitting diode (LED) to reduce the signs of acne & aging. This kind of […]

The Mother of Beauty

Those in the lash and brow world know Ellie Malmin’s name is synonymous with customer service, education, and of course, beauty. So how did Ellie earn her status and reputation as “mother?”

Ellie Malmin

With more than three decades of experience in the industry, her technique and bedside […]

Cover Up Tattoos with Airbrush Makeup

How to Cover Up Tattoos with Airbrush Makeup: Step-by-Step


Ellie Malmin – Mother of Beauty – February 11, 2015

I had a friend who was going to a swim-suit modeling ask me to please help her cover her tattoos…

I thought this would be an excellent topic to cover. I used an airbrush gun to apply waterproof makeup to […]

What’s New from Ellie this Week? Basic 101 Makeup Application

Basic 101 Makeup Application with Contouring & Highlighting Effect

An easy, fun & fast makeup application you can do in under 5 minutes.


Ellie Malmin – Mother of Beauty – February 3, 2015

This basic 101 makeup application with contouring and highlighting effects is an easy, […]

NEW from Ellie: Eye on Design Series

EYE ON DESIGN: The Secret to Achieving the Best Lash, Brow, and Hair Designs

Correcting facial shapes for best lash, brow, and hair designs.


Ellie Malmin – Mother of Beauty     January 30, 2015


Correcting facial shapes with makeup tricks is a significant part of […]

Eyelash Hygiene Safety Beyond What One Sees

Eyelash Hygiene Safety Beyond What One Sees

Getting Technical on Eyelash Extensions Hygiene

Whats lurking in your clients’ eyelashes? Is it Demodex Folliculorum (dust mites) that can lay eggs up to 25 in a single follicle which can result in a loss of eyelashes? Or does she have bepharitis, an inflammation of the eyelid caused by bacteria or […]

Looking Beyond the Beauty of the Lash May Prevent Eyelash Adhesive Damage

Consider Looking Beyond the Beauty of Lush Lashes to Prevent Eyelash Adhesive Damage

Ellie Explains How to Address and Prevent Eyelash Adhesive Damage

As a resident and business owner who specializes in lush eyelashes, eyelash adhesives, and beauty, I have quite a few clients who come to me for the winter that spend their summers up North. One […]